Link on Mattel Doll Boxes from the “Wicked” Movie Redirects Customers to an Adult Website Instead of the Musical’s Official Page. The Company Apologizes.
Mattel has apologized for the incident involving a link to an adult website on the boxes of dolls from the “Wicked” film. The link, which was supposed to direct customers to the musical’s official page, instead led to a different domain with the same name, but related to adult content.
“We deeply regret this unfortunate mistake and are taking immediate steps to correct it,” said the company in a statement to *The Independent*.
Mattel clarified that the official website for the movie is WickedMovie.com. The error was mainly found on doll boxes in the United States. A customer shared images of the printing error on the social media platform X.
The user also pointed out that this mistake did not occur with LEGO’s “Wicked” products.
The toys were released to promote the musical film “Wicked,” which will have its premiere on November 22. The film is an adaptation of the story of the witches from The Wizard of Oz and stars singer Ariana Grande.
Photo and video: X @just2goodYT. This content was created with the help of AI and reviewed by the editorial team.
LEGO didn’t make this mistake! I wonder if @Mattel will have a massive recall 😭 pic.twitter.com/td6P6sTSFd
— just2good (Sarah Genao) (@just2goodYT) November 9, 2024
